MFAA National Conference 2024
In our seventh year partnering with the MFAA, we conceived and helped to bring to life their 2024 National Conference theme, ‘Hello Future’. Their national conference is the industry’s flagship event — uniting brokers, members, partners and sponsors to inspire meaningful dialogue and insight.
An optimistic invitation to embrace change with confidence and open arms — ‘Hello Future’ encourages connection, collaboration and conversation.
Scope
Event theme
Concept development
Event branding
Signage
Digital marketing
Animation
Staging design
Event videography
To bring the ‘Hello Future’ theme to life, we partnered with Seoul-based media and generative artist Seohyo. Seohyo’s interactive and energetic digital artworks centre on perceiving ordinary things in new ways — a focus that aligned well with our 2024 Conference direction.
Dynamic animations and 2D graphics supported key conference messaging, and was rolled out across staging, signage, digital platforms, social, and event collateral. We continued to further support the MFAA on the day, with videography for live and after-event content.
The 2024 National Conference was another resounding
success, with fantastic feedback from members, partners
and the MFAA team. The MFAA continues to set the
benchmark for events in the finance and broking industry
along with inspiring members to explore what the future
of broking holds.
