Good Space
Since 2014, Mike and his team have been servicing Sydney and the Southern Highlands with exceptional bathroom and home renovations. While trading under the name Maple Renovations, they recognised the potential to capture the design and accessories market, and offer a more complete end-to-end, design to construction service. This, and the ever growing number of Sydney renovators moving south, saw the inception of Good Space.
Scope
Logo
Brand system
Website design
Web development
Brand collateral
Stationery
Vehicle livery
Signage
Advertising
Our goal was to create a dynamic brand that was versatile enough to work across the three arms of the business: construction, design and retail; as well as appeal to everyone from newly arrived millennials to more established locals.
Our flexible mark is built around the idea of a ‘welcoming space’. The outlined shape – which can stretch and condense into three different iterations – is both a floor plan and stylised ‘G’ – the opening acting as an invitation to come in.
The decadent colour palette, native illustrations and aspirational ‘seasonal Australia’ photography create a strong framework for the new identity to live; and represents the quality craftsmanship and local know-how that the Good Space team are known for.
Since its launch, we have supported the business with its brand rollout across digital, uniforms, livery, signage, collateral and their flagship Designer showroom in Bowral – establishing Good Space as the go to renovation company in the region.
