- DIGITAL / BRANDING / RETAIL
Enhanced Digital & Retail Experience
Giant Cycles are one of the largest bicycle and gear manufacturers in the world. Considering some of us here are mad on cycling, we're really excited to be working with the Sydney team to help develop and enhance their digital and retail experience.
Derringer was approached to develop their brand and retail experience, along with designing and building an additional club micro-site for Giant Cycles Sydney that helps extend the social experience for all customers and club riders. This responsive micro-site includes a customised calendar event module so riders can join in on organised rides or club events at the click of a button, social media feeds to keep everyone up to speed with whats happening, retail plugs, club membership platform and many other features to help integrate the Giant experience over all digital marketing and advertising initiatives. Derringer have also been streamlining their SEO optimisation, strengthening overall rankings and position to noticeably boost foot traffic and sales within the store.
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CLIENT
- GIANT CYCLES SYDNEY
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SCOPE
- Website Design
- Website Development
- SEO Strategy
- Digital Design
- POS & Retail Design
