- FEBRUARY / 2014
Vinous Imports Refreshed
Vinous is a local boutique wine importer. They focus on working with Australian and international producers who make ‘real wines’ – wines that represent strong expressions of where they come from by working closely with nature. We were asked to help refresh their marketing collateral and produce a suite of materials that represent their philosophy of sustainability. We have taken the Vinous publication and stocklist from a black and white, photocopied printout to a modern, typographic presentation which highlights regions and producers. The new layout is designed to work as a reference companion to a regularly updated stocklist of local and imported products. It's nice to see a brand refresh making a real difference.