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  • APRIL / 2017

A Bold Brand Refresh

We've recently been asked by the team over at MAYCE Constructions to help refresh their brand. They are a successful development company specialising in industrial, commercial and residential constructions however their previous brand had been unchanged for many years and it was time to align their current commercial offering with a more contemporary brand approach.

The brief was to create a refreshed identity that was an evolution of the old logo, retaining a recognisable link to the previous brand. We created a bold and contemporary direction that integrates the initial icon into a more flexible logo format then applied the fresh look and feel over all areas of the business including a new website, vehicle livery, uniforms, marketing collateral, office interiors and company signage.

It’s great to see a larger number of smaller business are now understanding the importance of investing in their brand presentation in order to establish an advantage over their competitors. Even if this is a minor adjustment, we love seeing the work we do make a difference to the businesses we help, hopefully creating greater commercial succes and a rejuvenated sense of pride within the company. All the best MAYCE.