- DIGITAL / EBOOK
The Paleo Way For New Mums, Babies & Toddlers
Charlotte Carr, Helen Padarin and Pete Evans have seen firsthand the positive impact a paleo way of living has had on their families’ wellbeing, and in Bubba Yum Yum they serve up advice, information and more than 80 simple, delicious paleo recipes for new mothers, babies and toddlers.
We were asked to design and produce an iBook which worked to convey an alternative 'Paleo' style approach to nurturing your children. The design was kept light and playful to appeal to a mass market demographic and the recipes and information clear and simple to follow throughout. This has been quite a controversial project and the media has taken a mixed perspective with this being published. We feel this is an important alternative that challenges mainstream nutrition while still outlining all potential health concerns following this advice. It's about giving people a choice. Saying that, this publication has made the number 1 selling iBook on the iTunes Store for Food and Drink. Great result! More information on this subject can be found at The Paleo Way.
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CLIENT
- Pete Evans / Charlotte Carr / Helen Padarin
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SCOPE
- Publication design
- Digital / eBook development
